Search Engine Marketing (SEM) involves a combination of listing your website in both free and paid website search engine listings to ensure exposure to customers using these search engines.
Search Engine Optimisation (SEO) is the art and discipline increasing your websites visibility relevant to the search terms and keywords that are applicable to your business. This involves researching the most applicable keywords, completive analysis and benchmarking, search engine readability of website text and submission. Recording and reporting of website activity is an important element to optimising and improving visibility as an ongoing strategy.
Pay-per-click (PPC) is typically is a paid listing in a specific search engine for a prominent position in a relevant search and you are charged for each visitor that clicks on the link. PPC can also include advertising on other websites.
Please feel free to ring us on 08 9295 5088 to discuss your requirements.
"its much easier to double your business by doubling your conversion rate than by doubling your traffic"